[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aztenis.cz\/jak-si-vybrat-dobreho-seo-copywritera\/#Article","mainEntityOfPage":"https:\/\/www.aztenis.cz\/jak-si-vybrat-dobreho-seo-copywritera\/","headline":"Jak si vybrat dobr\u00e9ho SEO copywritera","name":"Jak si vybrat dobr\u00e9ho SEO copywritera","description":"Proces optimalizace pro vyhled\u00e1va\u010de \u2013 SEO \u2013 se stal jedn\u00edm z nej\u010dast\u011bji sklo\u0148ovan\u00fdch pojm\u016f v oblasti online marketingu a internetov\u00e9 komunikace v\u016fbec. S t\u00edm, jak roste jeho d\u016fle\u017eitost, lze pozorovat i zm\u011bny v p\u0159\u00edstupu majitel\u016f web\u016f. Dobr\u00e9 SEO ji\u017e v sou\u010dasn\u00e9 dob\u011b nespo\u010d\u00edv\u00e1 pouze v technick\u00e9m \u0159e\u0161en\u00ed zahrnuj\u00edc\u00ed pou\u017eit\u00ed spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov v dostate\u010dn\u00e9m po\u010dtu....","datePublished":"2017-11-10","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.aztenis.cz\/author\/#Person","name":"","url":"https:\/\/www.aztenis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aztenis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aztenis.cz\/wp-content\/uploads\/img_a302801_w1718_t1512735552.jpg","url":"https:\/\/www.aztenis.cz\/wp-content\/uploads\/img_a302801_w1718_t1512735552.jpg","height":0,"width":0},"url":"https:\/\/www.aztenis.cz\/jak-si-vybrat-dobreho-seo-copywritera\/","about":["Slu\u017eby"],"wordCount":753,"articleBody":"Proces optimalizace pro vyhled\u00e1va\u010de \u2013 SEO \u2013 se stal jedn\u00edm z nej\u010dast\u011bji sklo\u0148ovan\u00fdch pojm\u016f v oblasti online marketingu a internetov\u00e9 komunikace v\u016fbec. S t\u00edm, jak roste jeho d\u016fle\u017eitost, lze pozorovat i zm\u011bny v p\u0159\u00edstupu majitel\u016f web\u016f. Dobr\u00e9 SEO ji\u017e v sou\u010dasn\u00e9 dob\u011b nespo\u010d\u00edv\u00e1 pouze v technick\u00e9m \u0159e\u0161en\u00ed zahrnuj\u00edc\u00ed pou\u017eit\u00ed spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov v dostate\u010dn\u00e9m po\u010dtu. S v\u00fdvojem relevantn\u00edch technologi\u00ed z\u00edsk\u00e1vaj\u00ed vyhled\u00e1va\u010de st\u00e1le lep\u0161\u00ed schopnost posuzovat obsah a jeho p\u0159idanou hodnotu.  Na obsah a p\u0159\u00edtomnost zaj\u00edmav\u00fdch a unik\u00e1tn\u00edch informac\u00ed je tak kladen v\u011bt\u0161\u00ed d\u016fraz ne\u017e kdykoliv p\u0159edt\u00edm. Proti tomuto posunu lze jen t\u011b\u017eko n\u011bco nam\u00edtat, jde o posun sm\u011brem k p\u0159irozen\u00e9mu stavu. Informa\u010dn\u011b bohat\u00fd a dob\u0159e psan\u00fd web by m\u011bl b\u00fdt preferovan\u00fd p\u0159ed webem pln\u00fdm balastu bez jak\u00e9koliv p\u0159idan\u00e9 hodnoty. Majitel\u00e9 web\u016f jsou tak pod tlakem, kter\u00fd je nut\u00ed hledat zdroje hodnotn\u00e9ho obsahu. Pr\u00e1v\u011b proto je i v\u00fdb\u011br copywriter\u016f, coby autor\u016f tohoto obsahu, d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoliv p\u0159edt\u00edm. Existuj\u00ed ale v\u016fbec obecn\u00e1 pravidla, podle kter\u00fdch lze copywritery vyb\u00edrat a oslovovat? Pokud ano, jak\u00e1 to jsou? Hled\u00e1n\u00ed dokonalosti? P\u0159ed t\u00edm, ne\u017e se pust\u00edte do hled\u00e1n\u00ed copywritera, je dobr\u00e9 si uv\u011bdomit, \u017ee exaktn\u00ed parametry, podle kter\u00fdch dop\u0159edu pozn\u00e1te toho ide\u00e1ln\u00edho \u010dlov\u011bka pro v\u00e1\u0161 projekt, zkr\u00e1tka neexistuj\u00ed. P\u0159i navazov\u00e1n\u00ed ka\u017ed\u00e9ho vztahu, a\u0165 ji\u017e osobn\u00edho nebo obchodn\u00edho, bude v\u017edy na obou stran\u00e1ch ur\u010dit\u00e1 m\u00edra nejistoty. Sn\u00ed\u017eit j\u00ed m\u016f\u017eete t\u00edm, \u017ee budete po copywriterovi po\u017eadovat uk\u00e1zky jeho p\u0159edchoz\u00ed pr\u00e1cenebo t\u00edm, \u017ee si s n\u00edm promluv\u00edte o jeho pracovn\u00edch zvyc\u00edch, \u010dasov\u00fdch mo\u017enostech apod. Copywriter, kter\u00fd o spolupr\u00e1ci opravdu stoj\u00ed, v\u00e1m jist\u011b r\u00e1d vyhov\u00ed a vy tak budete m\u00edt mo\u017enost posoudit, nakolik se jeho dosavadn\u00ed pr\u00e1ce shoduje s va\u0161imi p\u0159edstavami. Velmi u\u017eite\u010dn\u00e9 je samoz\u0159ejm\u011b doporu\u010den\u00ed va\u0161ich zn\u00e1m\u00fdch a koleg\u016f z oboru, kte\u0159\u00ed ji\u017e s t\u00edm \u010di on\u00edm konkr\u00e9tn\u00edm \u010dlov\u011bkem spolupracovali a mohou v\u00e1s tak informovat o jeho spolehlivosti, komunikativnosti apod. T\u00edm prav\u00fdm testem va\u0161\u00ed spolupr\u00e1ce bude ale v\u017edy a\u017e realizace konkr\u00e9tn\u00ed zak\u00e1zky.  Co po\u017eadovat, co o\u010dek\u00e1vat? Prvn\u00ed zak\u00e1zky, kter\u00e9 copywriterovi zad\u00e1te, budou lakmusov\u00fdm pap\u00edrkem, podle kter\u00e9ho si na n\u011bj utvo\u0159\u00edte n\u00e1zor. V pr\u016fb\u011bhu cel\u00e9 zak\u00e1zky zkr\u00e1tka sledujte, jak jej\u00ed realizace odpov\u00edd\u00e1 va\u0161i po\u017eadavk\u016fm a stylu pr\u00e1ce. Vy\u017eadujete od copywritera sp\u00ed\u0161e samostatnost a pot\u00e9 co mu ode\u0161lete zad\u00e1n\u00ed, o n\u011bm chcete sly\u0161et a\u017e p\u0159i odevzd\u00e1n\u00ed za cenu toho, \u017ee tu a tam bude v textu chyb\u011bt n\u011bco, co pova\u017eujete za d\u016fle\u017eit\u00e9, nebo s n\u00edm chcete b\u00fdt v ka\u017edodenn\u00edm kontaktu a m\u00edt pr\u016fb\u011b\u017en\u011b pod kontrolou ka\u017edou v\u011btu, kterou nap\u00ed\u0161e? Ji\u017e u prvn\u00ed zak\u00e1zky pozn\u00e1te, zda je copywriter zvykl\u00fd d\u011blat si re\u0161er\u0161e s\u00e1m anebo jestli na v\u00e1s m\u00e1 hned prvn\u00ed den n\u011bkolik dopl\u0148uj\u00edc\u00edch dotaz\u016f. A vyhovuje v\u00e1m jeho p\u0159\u00edstup?  I v p\u0159\u00edpad\u011b, \u017ee preferujete copywriterovu samostatnost, zkuste ho v pr\u016fb\u011bhu prvn\u00edch zak\u00e1zek kontaktovat a sledujte jestli, a jak rychle reaguje. Je jasn\u00e9, \u017ee ne ka\u017ed\u00fd m\u016f\u017ee poka\u017ed\u00e9 zvednout telefon, ale ozve se v\u00e1m v dohledn\u00e9 dob\u011b zp\u011bt, odep\u00ed\u0161e v\u00e1m na e-mail? I to sv\u011bd\u010d\u00ed o jeho profesionalit\u011b (nebo jej\u00ed absenci, co\u017e m\u016f\u017ee b\u00fdt v budoucnu z\u00e1klad probl\u00e9m\u016f). A kdy\u017e pot\u00e9 m\u00e1te jeho v\u00fdtvor v ruce, m\u016f\u017eete zv\u00e1\u017eit v\u0161echna pro a proti a bu\u010f ve spolupr\u00e1ci pokra\u010dovat \u010di nikoliv. Nehledejte ve v\u00fdb\u011brucopywriter\u016f exaktn\u00ed v\u011bdu, nen\u00ed tam. D\u016fle\u017eit\u00e9 je jen to, zda v\u00e1m coby dodavatel vyhovuje \u010di nikoliv. Zaujal V\u00e1s tento \u010dl\u00e1nek? V\u00edce r\u00e1d a u\u017eite\u010dn\u00fdch tip\u016f naleznete v blogu MEDIAUNIT.                                                                                                                                                                                                                                                                                                                                                                                         2\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak si vybrat dobr\u00e9ho SEO copywritera","item":"https:\/\/www.aztenis.cz\/jak-si-vybrat-dobreho-seo-copywritera\/#breadcrumbitem"}]}]